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Publication & Abstracts below
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Please Note - the IJME has been discontinued. Published papers and journals are still available for purchase on-line or by contacting us at: orders@senatehall.com
IJME vol 1 issue 1
Articles - Click on the article title to view its abstract or to order
Introducing the International Journal of Marketing Education - IJME
Author(s): Josh Eliashberg and Marian Moore
Lecture & Survey Article: A Conceptual Framework for Considering Web-Based Business Models and Potential Revenue Streams
Author(s): Donna L. Hoffman and Thomas P. Novak
Lecture & Survey Article: The Marketing of Market-Based Value Creation in Today's Business Schools
Author(s): Peter Lorange
Lecture & Survey Article: Learning by Doing
Author(s): David J. Reibstein
Lecture & Survey Article: How I Teach Cases: A Personal Guide To Leading Effective Case Discussion
Author(s): Kamran Kashani
Lecture & Survey Article: Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making (only available in printed journal)
Author(s): Klaus Wertenbroch
Case Study: XM Satellite Radio: Revolutionizing the Airwaves
Author(s): Ken Homa
Case Study: Progressive Insurance (only available in the printed journal)
Author(s): Paul W. Farris, Philip E. Pfeifer and Cheryl Wilson
Case Study: Tata Tea Limited: How to Go Global? (only available in printed journal)
Author(s): Amitava Chattopadhyay