Senate Hall Academic Publishing

International Jornal of Marketing Education

Marketing Cover

  • Aims & Scope
  • Editorial
  • Subscribe/Purchase/Prices
  • Publication & Abstracts below

  • Please Note - the IJME has been discontinued. Published papers and journals are still available for purchase on-line or by contacting us at: orders@senatehall.com

Notice: Undefined index: method in /var/www/vhosts/senatehall.com/httpdocs/_layouts/views/sub/article.view.php on line 8

Learning by Doing

IJME vol 1 issue 1

SAMPLE

Author(s): David J. Reibstein

Abstract:
This paper discusses alternative pedagogical styles to be considered for teaching marketing and the factors that should determine the selection of when a particular style should be used. It looks at a specific class topic, resource allocation, walks through the decision of which approach to use, and then details the particular application. In the example, which is built around an s-shaped response function, it is clear that simple linear solutions will lead to erroneous allocations. While this is a well-known fact, what is presented is a teaching approach to drive the lesson home in a memoriable context. This is all described in the form of a 'one-time' simulation - a useful way to provide student experiental learning.

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at: orders@senatehall.com

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order

Paper Pricing
USA and Rest of World
US Dollars($)
Europe
Euros (€)
Great Britain
Sterling (£)
Article Price
$95.00
€80.00
£60.00