Senate Hall Academic Publishing

International Jornal of Marketing Education

Aims & Scope

The mission of the International Journal of Marketing Education (IJME) is to enhance Marketing Education worldwide through the publication of high quality refereed case studies, lecture and review articles. The journal aims to be a recognized medium for educators of marketing to publish and access teaching materials. The goal is to attract contributions from individuals within the profession who excel in the creation and teaching of marketing lectures and who have developed exceptional teaching material and new approaches in the field.

The IJME seeks to publish:

Case Studies relating to Marketing (broadly defined) which are of sufficiently high merit with respect to content and application that they would qualify for use in classrooms and other learning environments of internationally acclaimed higher education institutions (and especially in leading international business schools). We encourage, in particular, submissions of case studies that are decision-making oriented where the ultimate decision has been made and can be disclosed and discussed in the classroom.

Lecture Articles on any aspect of Marketing. One publication objective emphasizes user-friendliness and therefore, submitted papers are not exclusively restricted to original subject matter. A new way of explaining a concept, model and/or application to an audience of managers would be acceptable for publication. This section of the IJME seeks to provide professors with a more flexible repertoire of course content options, higher standards for lecture material than those frequently met by textbooks, and a vehicle for encouraging the rapid dissemination of research and groundbreaking thought in the field of Marketing. Therefore, the IJME hopes to encourage a new practice where each time a researcher has a significant Marketing-related article (or series of articles) accepted by a research journal, he or she will also convert that same research into an appropriate lecture-based article suitable for publication in the IJME.

Review Articles which are carefully written on critical subjects and identify the most relevant bibliography, including overviews of courses and summary articles of relevant books published in the field.

Business Analysis which deals with the corporate sector and can provide value to educators and students of marketing as well as marketing managers. Topics for papers include real life experience essays by outstanding senior executives from around the world.