Senate Hall Academic Publishing

International Jornal of Marketing Education

Marketing Cover

  • Aims & Scope
  • Editorial
  • Subscribe/Purchase/Prices
  • Publication & Abstracts below

  • Please Note - the IJME has been discontinued. Published papers and journals are still available for purchase on-line or by contacting us at:

Notice: Undefined index: method in /var/www/vhosts/ on line 8

A Conceptual Framework for Considering Web-Based Business Models and Potential Revenue Streams

IJME vol 1 issue 1


Author(s): Donna L. Hoffman and Thomas P. Novak

The Internet's distinctiveness holds important implications for digital commerce efforts. Some marketing activities are proving to be difficult to implement in their present forms and need to be restructured so they are more compatible with the unique features of the Web. Thus, online managers now find themselves having to think about how to develop truly interactive customer environments, how to enable innovative content, and how to construct new methods for the measurement of customer behavior on the Internet. Firms need to experiment in order to exploit the full potential of the Internet, but experimentation may be too risky in an increasingly bottom-line oriented environment. This lecture introduces the key idea of 'business model integration' as a framework for this experimentation. The lecture emphasizes how online managers can directly apply these new ideas to evaluate current and potential opportunities that can maximize the potential of their evolving digital commerce strategies.

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at:

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order

Paper Pricing
USA and Rest of World
US Dollars($)
Euros (€)
Great Britain
Sterling (£)
Article Price