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ISSN: 1649-3877
Listed by: Cabells and EBSCO
Frequency: 1 online Volume per year
Tesla: Accelerating to Market
JSME Vol 15: 2019, Pages
Author(s): Matthew Fisher (San Francisco State University, USA) and Mary Beth McCabe (National University, San Diego, USA)
Abstract:
Case study examining the strategic and operations decisions surrounding the launch of Model 3 sedan by Tesla, the California based manufacturer of electric vehicles. The case provides background for Tesla, the NUMMI manufacturing plant, and the firm’s charismatic CEO, Elon Musk. The firm faces market strategy alternatives presented in the context of operational and financial resource constraints. Additionally, the case provides sales data tables of U.S. alternative powertrain auto industry sales, U.S. semi truck sales, and Tesla production figures to aid decision analysis.