Senate Hall Academic Publishing

Journal of Strategic Management

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ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 Volume + 1 Hard Copy per year


Analytics Driven Management Education

JSME Vol 14: 2018 (+ more to follow)

Author(s): Owen Hall Jr. (Pepperdine University, USA)

Management education has come a long way since Sir Isaac Pitman initiated the first correspondence course in the early 1840ís. Nevertheless, the business school universe continues to evolve due to the ongoing impacts of globalization, new learning technologies, changing demographics, and unprecedented economic uncertainty. To that end, the increasing use of analytics in business to improve efficiency and performance suggests that similar possibilities exist for schools of business. Specifically, analytics holds considerable promise for enhancing student recruitment and retention, student learning outcomes and employment opportunities, and institutional efficiencies. The purpose of this article is to highlight best practices in the use of analytics throughout the management education community of practice.

Keywords: Learning analytics, educational data mining, academic analytics, management education, student success, employment opportunities, student recruitment and retention