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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above. ISSN numbers: IJEE 1649-2269 and IRE 2009-2822
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ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only)
#1712 - Stakeholder Integration to Overcome Ecological and Economic Trade-Offs in Eco-entrepreneurship
Special Issue: IRE Vol 22: Issue 1, 2024, Pages
Author(s): Sintu Mhlonyane and Anastacia Mamabolo (Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa)
Abstract:
Eco-entrepreneurship research shows that ecopreneurs have to address and overcome ecological and economic trade-offs. However, limited studies focus on how ecopreneurs integrate stakeholders to overcome such trade-offs. This study explores the question: How do ecopreneurs integrate stakeholders to overcome ecological and economic trade-offs? Stakeholder theory was used as a lens for this study, as it prioritizes individuals involved in and affected by entrepreneurial activities and ventures. A narrative qualitative research approach provided insights into the study’s research question. The study found that ecopreneurs use four mechanisms to integrate stakeholders to overcome ecological and economic trade-offs. First, ecopreneurs integrate stakeholders’ common interests. Second, ecopreneurs include stakeholders’ input in key decisions, and third, they engage stakeholders in value co-creation. Lastly, ecopreneurs adhere to the guiding institutional frameworks in their interactions with multiple stakeholders. These mechanisms are interrelated; therefore, they do not operate in isolation. This study contributes multi-stakeholder integration to eco-entrepreneurship literature and suggests practical implications for business practitioners.