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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above. ISSN numbers: IJEE 1649-2269 and IRE 2009-2822
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ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only)
Article #1695 - Entrepreneurial Marketing Intentions and Behaviours among Students: Investigating the Roles of Entrepreneurial Skills, Entrepreneurial Self-efficacy, and Family Business Exposure
IRE Vol 21: Issue 1, 2023, Pages
Author(s): Ali B. Mahmoud, Alexander Berman, William Reisel and Leonora Fuxman (The Peter J. Tobin College of Business, St. John’s University, New York City, USA), Nicholas Grigoriou (Monash University, Victoria, Australia), Shehnaz Tehseen (Sunway University Business School, Selangor, Malaysia)
Abstract:
This study investigates the relationships between entrepreneurial skills (ES), entrepreneurial self-efficacy (ESE), entrepreneurial marketing intentions (EMI), and entrepreneurial marketing behaviours (EMB) of university students, while considering the influence of family business exposure as a moderating factor. A sample of 149 Malaysian university students was analysed using partial least square structural equation modelling (PLS-SEM) to assess the roles of ES, ESE, and EMI in predicting EMB. Our findings reveal that EMI partially mediates the effects of ES and ESE on EMB. In addition, having a family-owned business background did not affect the relationships in our model. However, students with friends involved in family businesses exhibited significantly higher levels of EMB due to acquired entrepreneurial skills than those without such connections.