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Value Chain Migration at Infosys (A)

IJTIME vol 1 issue 1:

SAMPLE

Author(s): D.V.R. Seshadri (Indian Institute of Management, Bangalore) and James A. Narus (Wake Forest University)

Abstract:
Infosys, one of India’s top IT service providers, providing software services to many leading corporations the world over has had good performance for the last decade. The top management however recognizes that while current performance is stellar by any metric, there are issues the company must grapple with if it has to continue its winning run. A blue sky team, consisting of senior managers has been entrusted with coming up with a strategy for the company that will enable the company to get out of the commoditisation spiral that it could potentially enter in the future. The process of crafting strategy involving large numbers of senior managers in the company, the divergent views of each of them, and the need to synthesise all these views to come up with a coherent and cogent strategy for the next several years is described in the case. The students will learn the challenges of strategy formulation, translation and implementation in a large company through a class room discussion of the issues raised in the case.

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