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Journal of Strategic Management

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Using Twitter to Apply Concepts from a Strategy Course

JSME Vol 14: 2018 (+ more to follow)

Author(s): Amy McMillan and Laura Madden (College of Business, Department of Management, East Carolina University, USA)

Abstract:
Social media has become a mainstay for most of us. The Pew Research Center tracks social media usage in the US and found that sixty-nine percent of all US adults visit at least one social media site daily. This number increases to eighty-six percent of Americans between the ages of 18-29 (2016). As such, social media has changed the way we learn and gather information. These changes have in turn impacted higher education and the university classroom. Faculty are expected to stay on the cutting edge of pedagogy and incorporate new technologies—including social media—into their courses. In this article, we present a classroom assignment in which students use Twitter to apply course concepts to current events and describe the learning objectives of this assignment.

Keywords: Twitter, social media, social networking, pedagogy, experiential exercises

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