Senate Hall Academic Publishing

Journal of Strategic Management

Click the JSME logo for a sample strategy paper

Publications & Abstracts below

ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 online Volume per year


ZARA: Chic and Fast Fashion

JSME Vol 9: Issue 2, 2013

Author(s): Laura Matherly and Claire Richards (Zayed University, College of Business, United Arab Emirates)

The world’s largest clothing retailer has been able to cope with the financial crisis better than most of its rivals, helped in part by the expansion of shops in fast, growing commercial centers and also by offering affordable fashion at a fraction of the cost of designer fashions. This case provides information on Zara and its major rivals in the industry to highlight the challenges and opportunities facing companies who are competing on a global basis. A comparison of key financial ratios for Inditex (the parent company of Zara), Benneton, the Gap and H&M shows that Inditex’s strategy has resulted in outstanding financial results as compared with its competitors. In 2011, sales increased by 10% while profitability rose by 12%. Over the same period, revenues of Benetton, The Gap and H&M changed by -1%, -1% and 1% respectively, while profits fell by 25%, 31% and 15% respectively. Zara has evolved into an international success by effective supply chain management, responsive marketing, and excellent human resource management.

Keywords: international business, supply chain management, globalization, competitive strategy and human resource management

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at:

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order

Paper Pricing
USA and Rest of World
US Dollars($)
Euros (€)
Great Britain
Sterling (£)
Article Price