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Journal of Strategic Management

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ISSN: 1649-3877

Listed by: Cabells and EBSCO

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Intervention to promote SME growth: a review of 20 years at Cranfield

JSME Vol 6: Issue 4, 2010

Author(s): David Molian (Cranfield School of Management, UK)

Abstract:
This paper reviews the history and development of the Business Growth & Development Programme at Cranfield School of Management. Over twenty years this programme has helped over 1,000 ambitious owner-managers grow their businesses and develop themselves as leaders.
The paper explains the methods and processes used to engage an audience of high-growth potential SMEs. This philosophy of engagement draws support from previous studies, but rests crucially on an understanding of the inextricability of the owner-manager and his or her business, and that a successful development intervention must address the needs both of the business and the person.

Keywords: entrepreneurs, owner-managers, high-growth, gazelles, management education

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