Click the JSME logo for a sample strategy paper
- JSME Aims & Scope
- Editorial + Biographies
- JSME News + Latest Papers
- Submissions + Notes for Authors
- Subscribe/Purchase + Prices
Publications & Abstracts below
ISSN: 1649-3877
Listed by: Cabells and EBSCO
Frequency: 1 online Volume per year
Enterprise 2.0: The Case of British Telecom
JSME Vol 6: Issue 2, 2010
Author(s): Ben Ramdani (Bristol Business School, University of the West of England, UK) and Tazeeb Rajwani (Cranfield School of Management, UK)
Abstract:
Senior managers face a tremendous challenge in determining the ways in which Enterprise 2.0 technologies would benefit their firms. In this paper, we argue that by successfully leveraging Enterprise 2.0, firms are able to benefit from speeding up and improving their key business processes. In our attempt to demonstrate this, we built on previous work in the business models’ field, and developed a framework that specifies the six key building blocks of any business model: quality, innovation, brand, finance, relationships and distribution channels. Using data attained from various primary and secondary resources, we show how British Telecom (BT) accelerated all of the six building blocks of its business model by embracing Enterprise 2.0.
Keywords: Enterprise 2.0, Social Technology, Business Models, Knowledge Management
Purchase this Article
To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at: orders@senatehall.com
If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order
Paper Pricing | USA and Rest of World US Dollars($) | Europe Euros (€) | Great Britain Sterling (£) |
---|---|---|---|
Article Price | $95.00 | €80.00 | £60.00 |