Senate Hall Academic Publishing

Articles

Introducing the International Journal of Marketing Education - IJME - author(s) Josh Eliashberg and Marian Moore

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Lecture & Survey Article: A Conceptual Framework for Considering Web-Based Business Models and Potential Revenue Streams - author(s) Donna L. Hoffman and Thomas P. Novak

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Lecture & Survey Article: The Marketing of Market-Based Value Creation in Today's Business Schools - author(s) Peter Lorange

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Lecture & Survey Article: Learning by Doing - author(s) David J. Reibstein

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Lecture & Survey Article: How I Teach Cases: A Personal Guide To Leading Effective Case Discussion - author(s) Kamran Kashani

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Lecture & Survey Article: Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making (only available in printed journal) - author(s) Klaus Wertenbroch

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Case Study: XM Satellite Radio: Revolutionizing the Airwaves - author(s) Ken Homa

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Case Study: Progressive Insurance (only available in the printed journal) - author(s) Paul W. Farris, Philip E. Pfeifer and Cheryl Wilson

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Case Study: Tata Tea Limited: How to Go Global? (only available in printed journal) - author(s) Amitava Chattopadhyay

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